Turn Your Boring Job Posts Into Talent Magnets – Using Advertising Science (The complete guide to compelling job posts)

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Job posts have an astonishing 90% failure rate because less than 10% of those who view a post actually apply. This failure rate is also extremely expensive. Because of its low success rate, some functions have to spend up to 60% of their recruiting budget on job postings alone. So, in my view, these results should alarm smart recruiting leaders!

Unfortunately, this painfully low “conversion rate” has made the job posting step one of the most damaging failure points in your entire recruiting process. Obviously, “you can’t hire top candidates that don’t apply.” Currently, 90% of them find nothing in

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