Why employer authentication is more important than authenticity

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A couple of months ago, cohost Steven Rothberg of College Recruiter job search site was minding his own business, walking his dog, and listening to The Chad & Cheese Podcast. The guest was J.T. O’Donnell of Work It Daily, a professional coaching and training company.

One of the many pieces of wisdom she shared was that it is already more important for employers to be authenticated than authentic. Wow. What an amazing revelation. Simple yet brilliant and profound.

On today’s episode, JT and Steven are joined by our other cohost, Jeanette Leeds, to discuss why and how employers need to be authenticated

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See also  Scaling interactive, recruitment marketing, social media campaigns
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