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Welcome to the third installment of our go-to-market strategy series for HR tech and recruitment solutions. If you’ve been following along, you know we’ve covered the foundations of GTM strategy and effective channel selection. Now, we’re diving into a topic that can make or break your product’s success: pricing.
In the hyper-competitive HR tech market, your pricing strategy isn’t just about slapping a number on your product. It’s a critical component of your overall GTM strategy that can significantly