2024 Mid-Year Employer Branding Trends

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And just like that, we’re halfway through 2024! 

This past December, we predicted six employer branding trends for 2024. Some have already materialized (increase in global storytelling, check), with additional new themes emerging in the first part of the year. 

In this post, we’re sharing the five employer brand content trends we’ve seen dominate the first half of 2024 — inspired by our current employee storytelling projects and what we’re hearing as major priorities from our audience of EB, communications, and people leaders.

Trend #1: Strategic Hiring Content

Since 2020, there’s been a lot of

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