Why Your Employer Brand Matters More Than You Think

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Did you know that 75% of job seekers are more likely to apply for jobs with companies that actively manage their employer brand? On the other hand, 86% of American women and 67% of American men wouldn’t join a company with a bad reputation. If you’re not taking the proper steps to create a positive brand, you’re missing out on a significant portion of the job market. So, what can be done to ensure you’re not missing the mark? Keep reading to learn how to leverage recruitment strategies that showcase your brand’s sterling reputation.

What Is an Employer Brand?

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