What Is GEO? Your Firm’s Guide to Ranking in Generative AI

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TL;DR:
What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank in the tools shaping how people make decisions.

What is GEO?

Let’s cut to it: What is GEO?

GEO stands for Generative Engine Optimization, a digital marketing strategy that focuses on getting your brand and content recommended by generative AI tools.

These include:

ChatGPT Google Gemini Claude Perplexity.ai And

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