What is Candidate Relationship Management?

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Imagine this: A high-potential candidate stumbles across your job posting. They’re intrigued but not ready to apply—so they move on, forgotten in a sea of other potential hires.

Now, picture a different scenario: Your team uses a candidate relationship management tool to stay connected, sending personalized updates and opportunities tailored to their interests. Months later, when they’re ready for a career move, they think of you first.

Digital CRM platforms can do just that: transform candidate interest into lasting relationships that lead to successful hires down the road.

A CRM tool does more

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