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We’re kicking off a series on building effective go-to-market (GTM) strategies for the recruiting and HR tech space. If you’re launching a new product, this is information you won’t want to miss.
The reality is stark: most new products fail. But a well-crafted GTM strategy can significantly improve your odds of success.
In this article, we’re laying the groundwork. We’ll explore how to understand your product’s place in the market, identify your ideal customer, and build a framework for