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Business decisions speak volumes about company values and culture. What corporations choose to fund, sell, or support programmatically is public proof that they are (or aren’t) who they say they are.
For example, years ago, CVS Health stopped selling tobacco in their stores (a $2 billion dollar per year loss of revenue). Publicly, they were calling themselves a healthcare company; they even changed their name to include the word “Health.” Yet, they sold products that knowingly made people sick. Stories Inc. learned this decision had a rippling impact on employees, inspiring a sense of