Don’t look now but the major job boards are beginning to go after consumers with a new round of television commercials in the battle for market share. Indeed, Monster, ZipRecruiter, CareerBuilder and even Glassdoor are taking to the airwaves with brand new spots.
Here’s a look at each of them.
Their ad seems to be the more interesting of the bunch. The new look Monster in purple is a far cry from the old Trumpasaurus.
In a campaign called “Search for Greatness”, Indeed is trying an emotional appeal to consumers and businesses. Their SVP of Marketing describes the new campaign on the Indeed blog (you’ll have to watch it there)
“Find a job that fits your life” is their mantra. It showcases the full experience of what you can do on Glassdoor.
“Find the Right Job Right Now” is the lead in to their new ad which was posted on their Youtube channel last week. I have yet to see it on TV but I hear it’s coming.
You’ve most likely already seen Zip’s spots because they are literally everywhere. Their ads target employers rather than seekers. Its hard to go to any podcast, radio or tv channel without running into them.