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In today’s digital landscape, social media has become a critical marketing tool for businesses of all sizes. With billions of active users on platforms such as Facebook, Instagram, LinkedIn, and X, social media has the potential to reach a vast audience and drive significant business results.
When it comes to social media marketing, there are two main strategies: organic and paid. Organic social media refers to the non-promoted content that is shared on a business’s social media accounts. This can include posts, photos, videos, and stories that are created to engage with the audience and build brand awareness. Paid social