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A company’s career site is one of its most important recruiting assets — but for many employers, it’s treated as a static brochure rather than a dynamic engine for engaging and converting talent. This often isn’t a choice, but the result of limitations in the out-of-the-box platforms they use. These systems provide the basics — job listings and branded pages — but lack the features needed to engage visitors and convert them into warm, interested applicants. As a result, even motivated candidates visiting organically often leave without connecting or applying, leaving massive value on the table.