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Programmatic ad buying is a crucial component in any recruitment marketing strategy. However, it takes expertise, technology and tools to do it well – resources that many organizations do not have in-house. When choosing the right partner for your programmatic campaigns, consider the following:
Strategy
Look for a partner who can strategize with you and offer suggestions on how to select the right jobs to post, what limits to set and when to adjust budgets. Not every programmatic strategist is equal, and experience counts. The perfect programmatic partner has a team with extensive knowledge that delivers proven results.
Content
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