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Strategic budget planning is essential for every company. It helps maximize the return on investment (ROI) of employer branding campaigns.
These campaigns are critical for attracting talent and retaining valuable employees. Without careful financial planning, resources and impact may be wasted.
The Importance of Strategic Budget Planning
Employer branding is a key driver of recruitment success and employee retention. A strong employer brand can reduce turnover by up to 28% and lower the cost-per-hire by up to 50%.
Understanding