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Social media has become an incredibly valuable tool for talent acquisition. Platforms like Facebook, Twitter and LinkedIn have been leveraged by recruiters for years to reach talent. However, a new platform has recently emerged that offers immense potential for recruiting the next generation of talent—TikTok.
With over 1 billion monthly active users, TikTok has quickly become one of the most popular platforms in the world. Its user base consists primarily of Generation Z and Millennials, making it the ideal channel for attracting young talent. Brands and recruiters that embrace TikTok for talent acquisition early have a valuable opportunity to connect