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Think about ordering a burrito. Adding guacamole for just an extra dollar makes it so much better. That small addition turns a good meal into a great one.
Sure, I could enjoy the burrito without guacamole. It would still be tasty and satisfying. But with that extra touch, it becomes memorable.
So, give me the guacamole!
This idea works for candidate experience too. While you could spend a lot on fancy perks, sometimes a small, thoughtful addition can make a big difference. Just like the guacamole, a little effort in the right place can greatly improve the overall experience.
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