Employer Branding’s “Model T moment”

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Cars used to suck. 

For the first thirty years of their existence cars were not very useful. They were built one at a time by hand, primarily by artisans. They didn’t go very fast. If something broke, replacement parts needed to be custom-made. The roads belonged to horses, so their narrow wheels made for extremely uncomfortable rides where breakdowns were common. And there were no gas stations, so you had to figure out your own supply of fuel. 

Cars began their life as toys for the wealthy, mostly to show other people how wealthy they were. They had minimal function

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