This is a preview. View original post on this site
When it comes to employer branding metrics, there’s no shortage of numbers to track—impressions, clicks, engagement rates, sentiment scores. But the question is: are we measuring what actually matters?
In this post, we’ll explore how employer brand leaders can go beyond vanity metrics to measure what truly drives attraction, engagement, and long-term business success.
The Problem with Vanity Metrics
Vanity metrics—like impressions, likes, or clicks—are easy to track, but they often tell an incomplete story.
While these metrics show visibility, they don’t necessarily reflect
CLIQUIFY: Read Complete Article