Employer Brand Planning: From Reactive to Proactive

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Employer branding is a niche discipline that takes a seasoned practitioner to architect a proactive employer brand strategy. It’s been about 25 years since it was first popularized, but in the last 10 years, it’s really taken off. There are global conferences and awards and most major brands have at least one or two people on their strategy teams that are dedicated to employer branding. However, for many other companies, it’s still a burgeoning area.

For employer brand practitioners, it can be frustrating and isolating to feel you are the only one at an organization who ‘gets it’. That is

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