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We’ve entered a new era in recruitment with two forces converging — the undeniable influence of social media and the unprecedented capabilities of AI.
Social media allows us to reach candidates where they spend nearly 2.5 hours a day, while AI provides the tools to create data-driven content and continually optimize our efforts. It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
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