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Diversity, equity, and inclusion (DEI) efforts have faced unprecedented challenges in 2025. Major companies are adjusting their approach to workplace diversity programs in response to the DEI rollbacks from President Trump’s administration. While some corporations are doubling down on their DEI commitments, others are scaling back initiatives due to the shifting legal landscape, political pressures, and financial considerations. The ramifications from a branding perspective are yet to be fully understood, but consumers and talent are understandably questioning whether organizations ever believed in the policies in the first place, further destabilizing confidence.
In this article, I explore the changing landscape of