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Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial, a company that has mastered the art of employer branding.
Listen to S01E04 – Culture by Design: Building a Magnetic Employer Brand with ATB
ATB Financial, a leading financial institution in Alberta, Canada, has been recognized as a Great Place to Work for eight consecutive years. But what’s their secret? It’s all about intentional culture by design. The company