TL;DR Ghosting is evolving. Automation lets candidates mass-apply, so they disappear faster when the experience feels robotic. Efficiency vs. empathy. AI can shorten follow-ups and surface hot leads, but tone-deaf workflows push talent away. Four best-practice automations—personalized outreach, behaviour-based timing, confidence-building resources, and engagement routing—cut drop-offs without losing the human touch. Watch for pitfalls. Repetitive nurture loops, instant rejections, and over-automation late in the funnel increase ghosting and hurt your brand.

Table of Contents Introduction The Double-Edged Sword of Automation Get Help From Talivity Why Candidates Ghost in 2025 Automation That Reduces Ghosting Automation That Backfires