Beyond the Launch: How to Sustain and Scale Your Employer Brand for Long-Term Impact

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Your Employer Brand is Being Defined—With or Without You

A great workplace isn’t what you say it is—it’s what employees, candidates, and AI-driven platforms say when you’re not in the room.
And in the age of ChatGPT, AI-powered search, and automated reputation rankings, that story is being written every day—whether or not you’re actively shaping it.

Employer brand used to be about career sites, job postings, and employer awards. Now, talent relies on AI-generated summaries, employee storytelling, and social media—often before they even visit your careers page.

Ask ChatGPT about your company—what does it say? Look at the AI-powered

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