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Technology has radically transformed talent acquisition strategies, enabling recruiters to source with greater speed, precision and cost-effectiveness. One of the key elements of modern talent sourcing is programmatic job advertising – a term ported over from the marketing realm – which automates the job ad buying process and offers HR teams data-driven decision-making and real-time adjustments. As the recruitment landscape becomes more performance-driven and transparent, programmatic job advertising is increasing in popularity and utility.
How Programmatic Job Advertising Works
Prior to programmatic job advertising in the pay-to-post era, recruiters were required to manually post job sites to individual job