AI and SEO for Staffing Firms: How to Win Search (and Stay Visible) in the Age of AI

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Smart Ideas Summit 5: AI and SEO for Staffing Firms

Speakers: Brad Smith, Chief Strategy Officer, & Shaun Chojnacki, Digital Marketing Advisor, Haley Marketing

Search isn’t dead—it’s evolving.

In one of the most talked-about sessions of Smart Ideas Summit 5, Brad Smith and Shaun Chojnacki break down how AI and SEO for staffing firms are converging to reshape how agencies attract clients and candidates.

From Google’s latest algorithm updates to the rise of AI-powered discovery tools like ChatGPT and Perplexity, this session explores what firms must do to protect visibility, build topical authority, and thrive in the era of generative

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