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A lot can change in just a few years — especially in Talent Acquisition. Hiring priorities shift. Candidate expectations evolve. Workplace culture transforms. And yet, many companies are still using the same employer brand messaging, employee stories, career site content and EVP pillars they developed 3 or even 5 years ago.
If that sounds familiar, you’re not alone. But the truth is: your employer brand may no longer reflect who you are as an organization, who you’re hiring or what candidates want from an employer and career today.
Just like your business strategy isn’t static, your employer brand shouldn’t be