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Talent Acquisition practitioners know the righ candidate may not be knocking on their door. This is why it’s critical for them to source strategically and build authentic relationships with future potential talent. Effective sourcing is more than simply interacting with individuals who reply to job advertisements; it is not a one-time effort. It’s important to establish connections with qualified candidates and build relationships to enhance their company’s employer brand, even if these individuals are not actively seeking employment.

Candidates are unique, and so should the sourcing strategies used to attract them. When recruiters take the time to build relationships with

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