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Whether you are new to your employer brand role or a seasoned professional, it’s important to understand that your company’s brand as an employer is ever-evolving. Building a sustainable, world-class employer brand that can weather these unexpected challenges is critical.

Sometimes, major external events, such as the pandemic or global economic factors can significantly impact your brand without any changes from the company. Often, it could be changes in internal factors such as benefits, policies, or other working conditions shared externally by current employees.

A strong employer brand typically equates to having a competitive advantage in talent acquisition. Potential talent

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