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A compelling employer brand driven by employee advocacy (their stories) can make all the difference in a company’s ability to attract and retain quality talent faster and cheaper compared to their talent competitors.

“Of all the ways we can create moments of pride for others, the simplest is to offer them recognition,” Chip Heath and Dan Heath wrote in “The Power of Moments.”

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One of the most powerful tools in your employer brand toolbox is the authentic voice of your employees. Very simply, employer brand is the promise we make to people about what it’s like to work inside

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