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When Cleaver-Brooks set out to transform their talent acquisition strategy, they knew they needed to think big and bold. With locations across the country and a competitive market for skilled candidates, they needed a strategy that could elevate their employer brand and attract the right talent at scale. Cleaver-Brooks didn’t just want to fill positions—they wanted to build a recruitment process that reflected their company culture, engage employees and strengthened their ability to retain top-tier employees.
In partnership with Advanced RPO, Cleaver-Brooks developed a Recruitment Marketing strategy that combined employer branding with targeted talent acquisition efforts. In fact, this holistic