Disrupt the doom scroll: How to engage job candidates on social media

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Social media is well established as one of the best ways to find and attract candidates. Most job seekers already use these sites as a primary tool for finding jobs. By incorporating a targeted social media strategy within your broader candidate attraction strategy, you can reach an untapped talent pool of passive candidates who are not applying to your job postings.

Social Media by the Numbers

Before we dive into strategy, we need to look at the current statistics for social media, including its projected growth, which platforms are the most popular, and how people are using it.

Social media

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