6 Hiring Predictions for Employer Branding Strategies in 2025

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Change is the only constant—and lately it seems like it’s happening at an increasing rate. The hiring landscape is no different and it isn’t slowing down any time soon. As someone who has been in marketing management roles involved in hiring decisions for over 10 of my 15+ year career, I’ve seen the hiring landscape evolve drastically, and employer branding strategies with them.

During my time as president of a marketing agency where I was involved in nearly every hiring decision, I always tried to lead with a people-first mentality. If you understand what people want, you can understand what

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