WayUp Acquires Job Board Competitor

WayUp, a popular site for students and recent grads to find jobs has acquired Looksharp, a similar site that has also raised venture capital. According to CEO of WayUp Liz Wessel, Looksharp’s strong search engine ranking was a big factor in the decision to acquire. This news marks the latest move in the job board acquisition wave that started last year in 2016 when Indeed acquired SimplyHired.

wayup acquires looksharp

I was able to reach Liz Wessel by email to get her reaction on the deal. Here’s that Q&A.

What will happen to Looksharp’s employees? 

Five of Looksharp’s employees have joined WayUp full-time: three engineers, one account manager, and their CEO (Andrew).

Will looksharp.com eventually forward to wayup.com? 

We are working on an organization plan to make the integration as smooth as possible for all parties involved. The goal of the integration will definitely be to have Looksharp’s properties forward users over to WayUp.

What will the deal help you accomplish faster vs not buying them?

We’re adding more users, more customers, and better SEO rankings! When we first met Looksharp, the synergy was undeniable. Both WayUp and Looksharp had the same mission to help college students land jobs in a much more efficient way than ever before. So, what is most exciting about this is that we now are adding 2M more users to the WayUp community (which already represents over 5,200 schools), and we’re also going to be able to take advantage of Looksharp’s impressive SEO strategy and placements. While WayUp already has a million of its profiles often show up at the top of Google results (for example:https://goo.gl/G6mOXp), Looksharp has been able to do this with many other relevant job-searches.


The Value of SEO in Building a Business 

As a job board entrepreneur myself, I am glad WayUp sees the value in the SEO that Looksharp has built up over the years. I have long been a proponent of newer sites acquiring older ones in order to take advantage of their strong search engine rankings. More startups should take a page from WayUp’s playbook if they want to grow faster. SEO certainly takes time but the quickest way to jumpstart that is by acquiring sites and either redirecting or populating them with your own jobs. It is a proven SEO tactic for better Google ranking.

Link to full press release.

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