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By Purbali Sarmah
Share this The way we work is changing fast. Today, nearly 40% of the U.S. workforce consists of contingent workers—freelancers, contractors, and gig workers. Businesses are embracing flexible staffing solutions, but many still overlook a crucial factor: employer branding.In current times, why Employer Branding Matters in Contingent Workforce is a question that more organizations need to consider. Employer branding extends beyond the permanent workforce. It plays a crucial role in attracting and retaining contingent workers. This group, integral to many organizations, requires a consistent and compelling employer brand to ensure their