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When Alli Mihalka was a sophomore at Cal Poly – San Luis Obispo in 2020, she wasn’t sure what she wanted to do for a career. She played cello but didn’t think she could earn a living in music. She was also shy but wanted some way to express her inner extrovert.
Then she heard about the experience industry management program at Cal Poly, developed in collaboration with George P. Johnson Experience Marketing (GPJ). The program offered real-world experience in design, marketing, and event planning.
Alli loved the idea of event planning, which resonated with that inner extrovert.