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So, you’ve done the hard work of creating an employer brand and implementing it on your career site, social platforms and recruitment marketing campaigns. Congratulations! But that does not mean you’re done forever. Just like marketing brands, employer brands need attention. Depending on circumstances, you may discover a need for an employer brand refresh or rebrand.
NAS recommends that our clients review employer brand messaging on an annual basis. Of course, if something changes within your organization (a sale or acquisition, new marketing guidelines), a quicker review may be required. Read on for some additional information on when to refresh