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Diversity, equity and inclusion (DEI) have been essential pillars of Recruitment Marketing and employer branding strategy for many years. Practically every employer with a defined employee value proposition (EVP) has a pillar about diversity or at least talks about diversity on their careers site. Yet, while you’re working to represent your employees’ diverse voices and increase representation among your candidate pool, many strong forces – both external and internal – are affecting how you incorporate DEI into the story you tell about your company as an employer.
One of the topics in our recently published “2024 Social Recruiting Strategy Benchmark