Job postings are the moment you invite someone in.

In many hiring processes, the job posting ends up being a direct copy of the internal job description. But here’s the thing: what works for HR files doesn’t always work in public. Posting a job online should feel more like a friendly invite than a legal document.

A job posting is the public‑facing version of your internal job description; it’s your pitch to candidates. It lives on career pages, job boards, and LinkedIn, designed to answer: “What will I do? What do I need to bring? What’s in it for me?”.