Values Are Having a Moment, Make Yours Count

If you lead a company in North America in 2025, its likely you already know that you don’t need another poster or a clever headline. You need a culture story that people can feel and a set of values and behaviours that move performance.

Over the last few months, we’ve heard the same thing from CEOs, CHROs, PE operating partners, and Talent leaders: leadership changes are up, engagement feels fragile, and teams are tired. Underneath it all is a simple truth we see in every high-performing organization we work with:

Values are not copy. Values are a system.

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