The way candidates evaluate employers has changed. Not gradually, but quickly. Expectations are higher, skepticism is stronger, and AI has made it easier to validate what companies say. 

What used to take hours of research now takes minutes, and that’s redefining how trust is built or lost. 

Here’s what that means in practice. 

Why

Original post: https://www.appcast.io/trust-and-transparency-in-employer-branding/