Why should you digitize your recruitment process? This article presents top 5 benefits of digitizing your recruitment process. Learn how you can completely turn around and significantly improve your hiring results by digitizing your recruitment process.
According to McKinsey, this has spoiled customers:
“Customers have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every organization to deliver products and services swiftly, with a seamless user experience.
Customers want to log in to their online electricity account and see a real-time report of their consumption. (…)
Many companies can’t meet these expectations. As a result, attackers born in the digital age can swoop in and disrupt the market through rapid delivery of digital products and services.”
Okay…But what does that have to do with recruiting? ?
I’m glad you’re curious. ?
Why should you digitize your recruitment process?
Digitized world has spoiled candidates, too.
These days, we often hear that “candidates should be treated like customers”.
In the context were the way we recruit has completely changed and the war for talent is raging on, it makes sense to view candidates as customers.
Candidates now have the power to pick and choose between multiple employers. They evaluate their Employer Brand and compare their Employee Value Propositions.
It is up to companies to sell their company and their jobs to candidates.
Let’s go back to the McKinsey and read it again.
Just this time, use the word “candidates” instead of ”customers”:
“Candidates have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every company to deliver great recruiting process swiftly, with a seamless candidate experience.
Candidates want to log in to their online electricity account and see a real-time report of their application status. (…)
Many companies can’t meet these expectations. As a result, attackers born in the digital age can swoop in and disrupt the job market through rapid delivery of a great candidate experience.”
How can digitization of your recruitment process help you meet the expectations of today’s candidates?
Benefits of digitizing your recruitment processes
By digitizing your recruitment processes you will not only automate manual work, but you will also completely revolutionize your entire hiring process.
Specialized, modern technology recruiting tools have distinct features that will open a whole new world of possibilities.
If you take advantage of them, you will be able to recruit faster, provide seamless candidate experience and achieve better end results and ROI.
Here are the top 5 benefits of digitizing your recruitment process:
Benefit #1: Improved Candidate Experience
By digitizing your recruitment process will help you to completely turn around and significantly improve your candidate experience.
Candidates will be able to apply to your open job positions using their mobile phones, simply by submitting their LinkedIn profile of filling in a short, user friendly application form.
They will be able to check the status of their application at any time. They will receive automated, but personalized messages throughout your entire hiring process.
You will keep them informed at every step of their candidate journey and provide respectful, timely communication.
Benefit #2: Reaching more candidates
Digitizing your recruitment process will enable you to reach the candidates across the world with a click of mouse.
With just one click you will be able to advertise your job postings on multiple job boards and free job posting sites, easily reaching millions of active candidates across the world.
However, in this wonderful digitalized world, you are not constrained only to “post, wait and pray” method.
You can also proactively reach out to passive candidates!
Passive candidates are those who are not actively looking for a job, but would be willing to accept better offer it it comes along.
This type of candidates won’t be visiting job boards, but you can easily reach them using different digital tools.
For example, you can use automated web and social media search to find these passive candidates.
Or you can attract them with great recruiting strategies and numerous Recruitment Marketing methods.
Benefit #3: Automation of repetitive tasks
Digitizing your recruitment process will automate many of boring, time and energy consuming procedures.
Digital tools will provide automated screening of applications forms and eliminate unqualified candidates.
Resume screening and parsing will be done automatically, saving you a ton of time and effort.
You will also be able to eliminate manual work and administrative tasks and get rid of paperwork and spreadsheets.
Instead, you will have a single, centralized, user friendly platform. This means you will be able to manage your whole recruiting process in one place.
Benefit #4: Data-driven decision making
Data is crucial in the digitization of recruitment. It will allow you to determine the effectiveness of your recruiting strategies.
That way, you will be able to see exactly which strategies work best, and which you need to improve or completely eliminate.
By analyzing the recruiting metrics and data automatically gathered by your digital recruitment tools, you gain deeper insights in every step of your recruitment process.
Finally, you will be able to use this insights to make better decisions and improve your hiring process, making it more time and cost effective.
Benefit #5: Lower recruiting costs
All the previously mentioned benefits of digitizing your recruitment process will consequently lead to final end result – lowering your recruiting costs.
By improving your candidate experience you will ensure that candidates choose you as their Employer of choice and accept your job offer, even if you offer them less money than your competitors.
By digitizing your recruitment processes and automating repetitive tasks, you will save a lot of valuable time. This will make your job as a recruiter more productive and cost effective.
By making data driven decisions you will be able to stop wasting money on recruitment strategies and channels that don’t work, Instead you will know exactly how and when to invest your money in the way to achieve the greatest ROI.
How to digitize your recruitment processes?
Today’s market offers a wide range of many different technology solutions you can use to digitize certain stages or your whole recruitment process.
How to digitize pre-application stage of your recruitment process?
Recruitment Marketing Platforms are used to digitize the pre-application stage of recruitment process. These platforms enable you to effectively manage and present your company’s Employer Brand and Employee Value Proposition in order to attract candidates and drive them to apply to your open job positions. .
With a Recruitment Marketing Platform you can showcase your Employer Brand through different channels, such as your company’s career site, social media, recruiting events, etc.
How to digitize post-application stage of your recruitment process?
Applicant Tracking Systems are used to to digitize the post-application stage of recruitment process. These tools are specialized for streamlining and managing your recruitment processes in order to make candidate selection more effective
With an Applicant Tracking System HR professionals can automate tasks such as resume parsing and screening and create searchable candidate database.
How to digitize your whole recruitment process?
The newest trend are modern, all-in-one recruiting tools such as TalentLyft, which integrate all different tools recruiters use.
These all-in-one recruiting tools are used to easily digitize every step of your hiring process:
- Sourcing and finding best candidates
- Attracting candidates and encouraging them to apply
- Building relationships with candidates and keeping them engaged
- Organizing and automating your selection process
- Tracking and measuring every step of your recruitment process and providing invaluable analysis, metrics and reports.
Final thoughts on the benefits of digitizing the recruitment process
We live in a digitized world.
Job-seekers using digital channels and devices to search and apply for jobs.
They expect a digitized, seamless candidate experience at every step of their candidate journey.
To meet these high candidate expectations, companies must accelerate the digitization of their recruitment process.
Additionally, companies who want to be stand out among their competitors should go beyond simply automating their existing process.
They should reinvent their entire recruitment process in order to attract and retain talent.
Kristina is the Head of Marketing and Employer Branding at TalentLyft, a Recruitment Software company. She is a certified Digital Marketer and Recruitment Marketer passionate about applying marketing methods to Talent Acquisition strategies.