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The problem with puppies…
I know everyone loves puppies. I do, too.
They are cute, and when you post them, people linger and even click.
But…
Posting puppies BECAUSE they’re cute should be a huge red flag. 🚩🚩🚩
It doesn’t mean you’re out of ideas (but you are).
It doesn’t mean you don’t know what to post (but have to to post anyway, ew).
It means you have NO STRATEGY.
A real strategy tells you what to post.
A real strategy tells you who to speak to.
A real strategy shows you how to go deeper, and talk about the things your audience cares about, but no one