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As an Employer Branding professional, competitive intelligence is essential for creating effective strategies. Gathering information about our competitors gives us important insights. These insights help us attract top talent and improve employee engagement and retention.

Here’s how competitor intelligence shapes my work and adds value to my employer branding strategies.

Understanding the Competitive Landscape

One key benefit of competitor intelligence is understanding how other companies in your industry or area attract and retain employees. By studying your competitors’ employer branding tactics, you will gain insights into their strengths, weaknesses, and opportunities. Are they offering better flexible working hours? Do they have

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