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INTRODUCTION
Recruitment marketing is evolving—and fast. Traditional methods like job board advertising or recruiter networks are no longer enough to attract top talent in today’s hyper-connected, noisy talent market.
At Blu Ivy Group (BIG), we take a holistic, full-funnel approach that merges standout employer brand storytelling with AI-informed, search-optimized job descriptions, strategic media placements, and organic amplification. This whitepaper outlines our philosophy, the shift happening in how talent engages with work, and how companies can evolve their talent attraction strategies accordingly.
Recruitment marketing isn’t only for when you’re hiring. Nearly 70% of job seekers are passive candidates.* Most strategies target