This lunch and learn breaks down the formula behind those numbers and what it means for healthcare talent acquisition teams competing for nurses, imaging techs, respiratory therapists and allied health roles.
Timing matters more than most teams assume. Leads engaged in real time convert at roughly 50%. The same jobseeker type contacted two to four months later drops to 5 to 7%. Cold database reactivation is not the play.
The job title breakdown is where it gets specific. Nurse practitioner, imaging, lab tech and nursing leadership all show close to 60% engagement on SMS, and these are among the hardest roles to fill. CRNAs show 31 times greater engagement on text than email, with email engagement effectively at zero.
The four pillars of jobseeker conversion
– Mobile-centric, because that is where jobseekers already are
– Speed, meaning real-time engagement, automation and daily frequency
– Curated experiences, which go beyond personalization to expanded job matching by interest and qualification
– Cost effectiveness, meaning 100% performance-based campaigns that only charge on completed applications
The session closes with source comparison data showing candidates from text nurturing campaigns convert two to four percentage points higher on apply-to-hire than every other source.
Chapters
00:00 Welcome and housekeeping
06:14 Why we started this lunch and learn series
07:13 What a candidate conversion platform is
08:45 Why speed to implement matters in healthcare TA
09:13 The two top-of-funnel conversion rates this covers
10:15 Poll: are you texting candidates before they apply?
11:27 Healthcare hiring challenges beyond the nursing shortage
12:51 Why the problem is conversion, not traffic
13:50 Appcast benchmark data: applications per click
14:46 The four pillars of jobseeker conversion
15:48 Pillar one: mobile-centric campaigns
16:24 Pillar two: speed, and why real-time leads engage at 50%
17:56 Automation and campaign frequency
19:15 Pillar three: curated experiences beyond personalization
20:19 Why generic job alerts lose jobseekers
20:48 Expanded job matching by interest and qualification
22:19 Pillar four: 100% performance-based campaigns
24:11 The data: SMS vs email engagement
24:43 Why texting beats email for healthcare candidates
26:14 250,000 emails vs 100,000 texts
27:44 Click-through rate by healthcare job title
29:02 CRNAs, EMTs and hourly roles: the widest gaps
30:34 How top-of-funnel engagement improves apply-to-hire
32:29 Why SMS is still an underadopted channel
33:25 Source comparison: apply-to-hire by source
34:52 How to get started
About Dalia
Dalia is a candidate conversion platform for high-volume employers. It surfaces, matches and converts jobseekers who are already aware of your brand, capturing the ones who are not ready to apply yet and re-engaging them across sessions until they do. Employers using Dalia typically see 24 to 38% reductions in Indeed spend and roughly 50% lower cost per hire. https://dalia.co
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