Study Shows Video Reduces Recruitment Costs While Improving Candidate Quality

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A major research study conducted by The Sourcing Institute has quantified significant efficiency gains and quality improvements when hiring manager videos are integrated into recruitment outreach. The study, examining nearly 10,000 candidates, shows that video enhanced recruiting messages and reduced necessary candidate outreach by 26.1%, with a 35.5% increase in qualified candidates reaching the interview stage. With recruitment budgets under pressure, video technology offers one of the most significant efficiency improvements available to talent acquisition teams. Implementable across any size organization and for any role, this scalable solution delivers immediate impact.

The research, funded by SparcStart, compared traditional text-based outreach

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