In this episode of RecTalk, Nitin Sharma sits down with recruitment sales trainer Jeremy Snell, founder of Your People Engine, for a thought-provoking discussion on one of recruitment’s longest-running debates: sales versus marketing.

Recorded on Jeremy’s farm (with a few unexpected guest appearances from lambs Judy and Erica), this conversation explores what really drives buying decisions, how recruiters should approach business development in today’s market, and why many agencies may be focusing on the wrong metrics altogether.

Topics covered include:
* Do people buy from people they like, or from people who understand their problems?
* Why trust matters more than likability in recruitment sales.
* The difference between “wants” and “needs” when selling recruitment services.
* Why Jeremy believes sales is simply finding out what somebody wants and helping them get it.
* The evolution from B2B to Human-to-Human selling.
* Why data alone doesn’t win business without emotional context.
* The growing importance of combining sales and marketing into a true revenue-generating function.
* Why recruitment marketing teams should have greater visibility of CRM data and customer conversations.
* The future of business development as cold outreach becomes more challenging.
* How recruiters can build attention, trust and familiarity across multiple channels.
* Why nurturing prospects remains critical even when immediate opportunities aren’t available.
* Jeremy’s predictions for recruitment over the next 6-12 months.
* The continued contraction of the recruitment market and what successful agencies will do differently.
* Why Jeremy believes Talent Acquisition will continue to evolve beyond traditional hiring functions.
* Nitin’s view on the future relationship between Talent Acquisition, Revenue Operations and HR.

One of the standout discussions focuses on the misconception that business development is “broken.” Jeremy argues that people still answer the phone, still respond to outreach, and still buy—but only when businesses create enough trust and attention over time. The conversation dives into how modern recruiters should balance immediate revenue generation with longer-term relationship building to create sustainable growth.

🔗 Connect with the guest
Jeremy Snell: https://www.linkedin.com/in/recruitmentsalestraining/

Learn more about Your People Engine: https://yourpeopleengine.com/

🔗 Connect with the host
Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/

Discover recruitment tools and services: https://www.rectools.io/

New episodes of RecTalk (including Founder Diaries and Talking Talent) drop regularly on Wednesday and Friday.

Also look out for new episodes of The Mixed Grill — the official podcast of the Recruitment Curry Club:
https://www.linkedin.com/company/the-recruitment-curry-club/

Listen on another platform: https://rectalk.co.uk/

🔗 Get in touch with these recommended suppliers
CoRecruit: https://corecruit.com/
Ascen: https://www.ascen.com/
Your People Engine: https://yourpeopleengine.com/
Recruiterflow: https://recruiterflow.short.gy/rectalk-recommendations
SourceWhale: https://sourcewhale.com/

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