Recruitment Marketing Trends: AI, Brand and Culture in 2025

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As we dive into 2025, Recruitment Marketing stands at an exciting crossroads, driven by technological leaps, robust jobs growth, a competitive labor market and the ongoing challenges of flat budgets. The RallyFwd Virtual Conference held on December 11, 2024, once again spotlighted industry trends, gathering voices from across our community in recruiting, HR, Recruitment Marketing and employer branding. Through engaging presentations and a lively poll, attendees shared their strategies, challenges and expectations for the coming year.

The poll results, answered by nearly 350 RallyFwd attendees, tell more than just numbers; they reveal a talent acquisition industry eager to adapt, innovate

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