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Budget season is here, and talent leaders are facing a familiar challenge: how do you secure investment in employer branding when leadership wants hard numbers? For many executives, employer brand can still feel intangible. That’s why EB leaders need to connect brand initiatives directly to measurable business outcomes.

Employer Branding Is Not Just HR’s Problem

For years, employer branding was siloed as a recruiting or HR function. But data shows it impacts far more:

• Retention: Reducing turnover lowers replacement costs and

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